01. How It Started
Web3 communities and partners lacked reliable infrastructure to incentivize user participation, track value exchange, and scale engagement without centralized intermediaries. Existing solutions were fragmented, difficult to integrate, and failed to align incentives between users and partners.
The challenge: Build a bootstrapped, smart contract–powered application that could support wallet-gated experiences, handle real economic activity, and scale adoption while operating with limited resources and high technical complexity.
02. My Role
As Co-Founder of The Juice Team, I owned the product and business end-to-end, leading product strategy, growth, analytics, partnerships, content, and platform architecture.
- Defined and executed the full roadmap, balancing on-chain architecture, user experience, and business viability.
- Led development of a smart contract–powered application, ensuring reliability, security, and scalability across partner integrations.
- Drove user adoption through wallet-gated experiences and tokenized mechanics, aligning incentives between users and partners.
- Built and managed partner relationships, supporting partner sales and platform growth.
- Operated a fully bootstrapped organization, making high-leverage tradeoffs across product, growth, and execution.
03. Results
- $1M+ in user claims and partner sales processed through the platform.
- 180,000+ wallets connected to the platform through partner activations and organic growth.
- 37,000+ registered users, representing a highly engaged subset of connected wallets.
- Strong user adoption and engagement driven by wallet-gated access and tokenized mechanics.
- Successfully shipped and scaled a production smart contract application with real economic throughput.
- Delivered end-to-end execution across product, growth, analytics, and partnerships in a resource-constrained environment.
- Meaningful operational efficiency gains through AI-driven content, analytics, and automation.
- Successfully built and scaled a complex Web3 media platform, owning strategy, execution, and iteration end-to-end.
Image Gallery
